Myths have fascinated all human societies, from the oral tradition to the written and to the age of cyber technology. Myths live forever, and, like genes, mutate and learn to survive and flourish in every generation. The term myth originates from the Greek muthos, which means “speech” and resembles the Sanskrit katha, vac (“story telling”, “narration”).
In a world trying to grapple with the contradictions of a global reality and a need for cultural identity rooted in local traditions and history Vamsee Juluri’s book Becoming a Global Audience tries to address some of these issues through her study of music television and specifically countdown shows.
One of the problems with a book that covers the gamut of communication forms and technologies and from Harappa to the present is that it is too demanding of any reviewer, certainly this one. The volume in question attempts to do this based on a set of papers presented in the panel on “History of Information and Communications Technology in India” at the Mysore session of the Indian History Congress, 2003.
There is an increasing realization that in our age of globalization, a kind of homogenization of cultures and life styles is taking place leading to a mono culture and macdonaldization. Cultural diversity and indigenous ways of life are coming under threat. This mono culture spread by multinational corporations and the law of the market is a kind of aping of western life style and values.
I was gifted with a copy of the set of poems by Kabir, translated into English by the well known Sikh writer, poet and philosopher Dr. Kartar Singh Duggal. My first reaction was to ask myself how come poems with such beautiful thought had not come to my notice till so late in my life.
Outside the Information Technology industry, Ranbaxy is India’s most genuinely multinational company. This well-researched book tells the story of Ranbaxy’s evolution. Bhupesh Bhandari has woven the tale well – it has strong personalities, serendipitous events, the twists and turns of policy changes, and even intrigue. Far from being a dry account of business history, The Ranbaxy Story is thus a highly readable work of contemporary business history.