One of the much noted achievements of India in the recent past has been its emergence as a leading player in the world market for software and IT enabled services. Apart from the tangible benefits, (eg. export earning and employment) it has also brought along with it substantial intangibles like the organizational and managerial innovations (Arora and Athreya 2002) and credibility which in turn contributed towards creating the imagery of an emerging India.
There has been a lot of writing on the Hindi cinema as popular culture in recent years that has ranged from the journalistic to the academic. The spread of film studies as a discipline since the eighties put the pressure of academic writing on writers who were specialists in their field, but who had not internalized academic theory.