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Simple and neat. The book is more like a guided journal with questionnaires, templates and exercises to think through interwoven with the theory.
The entire content is spread across five sections. Each section covers basic concepts of business and economics in a succinct manner that can be grasped by not only pre-university students but also high school students having no orientation to the subject.

The first four sections are all about setting up a business—idea to execution. These sections include a good mix of brief real-life startup stories like Wildcraft, BookMyShow, etc., though juicy details are missed here. Running over a little on what goes wrong for start-ups and why without affecting the experience of positivity of the book could have been beneficial.