Building Technologically Savvy Companies
Amitabh Singhal
DIGITAL TRANSFORMATION: BUILD YOUR ORGANIZATION’S FUTURE FOR THE INNOVATION AGE by Lindsay Herbert Bloomsbury Business, 2017, 265 pp., 499
December 2019, volume 43, No 12

Amitabh Singhal
DIGITAL TRANSFORMATION: BUILD YOUR ORGANIZATION’S FUTURE FOR THE INNOVATION AGE
By Lindsay Herbert
Bloomsbury Business, 2017, pp. 265, Rs.499.00

Digital Transformation: Build Your Organization’s Future for the Innovation Age by Lindsay Herbert is a practical guide for people, irrespective of rank, position, seniority and authority, who would like to see their respective organizations transform themselves by embracing the challenges which the ubiquitous and constant churning and presence of digitalization has brought upon the modern-day businesses. And by organizations, I mean businesses of any kind, whether single owner driven or startups and SMEs to large-scale corporations. The book provides us a step-by-step knowhow on how to bring about changes within our own realm of operations within the business entity that we run or may work for. As such, the book attempts to demystify the jargon of ‘Digital Transformation’ where its advice to potential change makers is to go about setting the objectives, identifying the tasks and steps to achieve the goals, without making too much of a song and dance about it. But, since that’s easier said than done in real life, through this book, Lindsay prescribes her ‘BUILD’ model encapsulating the stages of Bridging, Uncovering, Iterating, Leveraging and finally Disseminating.

Lindsay’s constant prescription throughout the various BUILD stages is very sane and begins to look pretty doable, which is encouraging for any reader. She does advise not to lose sight of the organization’s mission and that every project to embrace and achieve digital transformation must at the end serve the customer and enhance his/her experience with the business and its products and/or services.

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