The book Winning in the Digital Age captures the key nuances of how to make a turnaround in the direction of digital, highlighting the slightest pitfalls. Nitin Seth, having been in entrepreneurial roles in the digital landscape of large corporations as well as being a digital entrepreneur himself, tells the story of successes and the red flags from his own lens. This makes the book not just a reference textbook but more of a workbook where traditional behemoths looking to diversify or change the paradigm of their modus operandi by the mere instinct of survival—where success paradigms are broken every day as rapidly as new ones are getting created—can test their preparedness as they ready themselves to take the plunge. Not only this, but the digital natives can take a moment to retrospect, with which yarn their success was woven, so that they retain those cultural elements as they grow into the traditional behemoths themselves. Needless to say, the aspiring digital natives shall look to retain and continue leveraging those winning elements to build a fruitful endeavour.
The Quintessential Digital Enterprise
WINNING IN THE DIGITAL AGE: SEVEN BUILDING BLOCKS OF SUCCESSFUL DIGITAL TRANSFORMATION by Nitin Seth Penguin Random House, 2021, 544 pp., ₹ 799.00
April 2023, volume 47, No 4