Right off the bat, what makes Nistha Tripathi’s book stand out among others on entrepreneurial journeys is its sincerity. Through its 300-odd pages, and the conversations with 15 exceptional entrepreneurs, Tripathi manages to cull some remarkably perceptive observations about thinking like an entrepreneur and acting upon impulse and rational thought alike to create products and services that carry the stamp of extraordinary minds, be they ultimately successful or not.
Several of Tripathi’s interviewees are successful, and a few are not—but each account creates a roadmap that every entrepreneur, or indeed any CEO or technocrat, can acquire tips from. Two of the comments in the introduction of the book provide a window into the heart of No Shortcuts, they are germane to the essence of the book:
This is a ‘must read’ for all entrepreneurs. Nistha has truly captured an authentic perspective of what it takes to build companies in India.
– Prashant Mehta, Partner, Lightbox
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