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Tag Archives: Fashion and Design

Fashion and Design


By Shefalee Vasudev
STORIES WE WEAR: STATUS, SPECTACLE AND THE POLITICS OF APPEARANCE
2025

Vasudev dissects how Indian leaders craft public image through clothing. From Prime Minister Modi’s signature kurtas to Kangana Ranaut’s elegant sarees, politicians dress for the public in ways the public rarely does. Is their apparent indifference to fashion trends genuine, or calculated to suggest that priorities lie beyond style, with the ‘real issues’ of the public? Indian netas favour ‘traditional’ handloom, cotton, and khadi to project authenticity. But is it a genuine connection, or hypocrisy for voters who can no longer afford these fabrics?


Reviewed by: Muthara Khan
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ISSN No. 0970-4175 (Print)