POLITICS-India-Media Studies
This reading experience is akin to a guided walk through the alleys of the virtual world behind our screens. Depending on your tendencies to doomscroll and your screen time, some spots will be familiar, some a surprise, and if the content and spaces under discussion don’t intrigue you much, the commentary and observations are alone worth staying for. Despite the complete absence of an advisory tone but much like a good description, the book slowly nudges you to rethink the time spent on the internet. The author does not judge at all and in fact admits to the strange follies of human nature. That is precisely what makes the introspection easier.
The attention economy is built on the fact that attention is infinite and unlimited. Only time is the limit. Algorithms are made in such a way that a specific amount of time and attention is given to the social media marketplace. Bhandari draws from the Marxist concepts of attention and alienation, along with the works of Christian Fuchs and Jenny Odell, to explain what she means by the international political economy of attention.
