In India everyone buys gold. We are the world’s largest gold consumers. Indian households are the world’s largest holders of gold and household gold is believed to be 40 per cent of the country’s gross domestic product. The country’s obsession with the precious metals has been there since time immemorial. Gold has always been held as a symbol of success. Considered auspicious, it has helped many people and families sail through in both good times and bad. Gold symbolizes the aspirations, the dreams, the success that everyone seeks.