Freeze Frame is mainly a collection of interviews that noted film critic Anupama Chopra had conducted for the show, ‘Picture This’, on NDTV between 2007 and 2011. Apart from this are interviews published in Vogue, and articles by Chopra contributed to Open Magazine in 2010–2011.
Chattopadhyay’s book provides an interesting research intervention in the field of visual and television study as well as in the general understanding of an image world which was a precursor to the current digital context of consumerism. It illuminates after all the crucial moment of post liberalization, a transition period, during which the chaos of new ideas, subjectivities, and a changing urban materiality was being churned out at the very point of origin in the world of advertisement, and presented back to the viewer for interpretation. Pointing at the sudden significance of commercials post liberalization, with the increase of satellite cable television channels and coming in of multinational brands, in contrast to cinema which served as the earlier popular vehicle of modernity during, before and after Independence, the book deftly demonstrates how commercials in the contemporary time stood at the helm of negotiating this transition in 1990s India from a receding socialism to advanced capitalism.
The story of piracy is the story of a discourse that manages to remain hidden from the overarching gaze of the Government. Irrespective of strong or weak enforcement systems prevalent all over the world to stop piracy, this underground discourse has survived and replicated. The traditional scholarship on piracy presents a clear-cut binary.
Most people tend to view autobiographies ambivalently partly because there is something narcissistic about them and partly because you do wonder, from time to time, if you are really interested in all the details of someone else’s life. Also, the best autobiographies are usually insensitive to the people who figure in them and the worst ones are a dead bore because they hold back so much.
In a quasi-romantic and quasi-realist statement, ‘much to my disappointment, the shelves were full of texts on Hollywood and European filmmakers with nothing substantial on contemporary Indian directors’ (p. 10), Tula Goenka states, clearly, her objective behind writing the book, recovers directorial voices that contribute heavily to the process of filmmaking but still remain unheard. Interestingly, this attempt, to recover unregistered domineering voices, places Goenka in the vicinity of the subaltern studies circle.
If we are what we eat, then there is a steady stream of archival material emanating from our kitchens that must necessarily be taken seriously, sociologically speaking. Food, at the first instance, is all about nutrition and sensory perceptions. However, for the attentive listener, food is also the story of who we are as a people.